From Data Analytics to Decisions: Master Your Business with AI

This is an HRDCorp Focus Area Course in Future Technology.

Stop guessing and start growing. Learn how to translate numbers into visual insights and actionable strategies using AI-powered tools and Google Analytics 4 (GA4). This hands-on course shows you how to automate performance reports, identify growth opportunities in seconds, and make smarter, data-driven decisions to grow your business, all without needing a math degree.

From Data Analytics to Decisions: Master Your Business with AI​

(Learn to use AI that turns complex data into visual insights for faster and more profitable business decisions.)

Course Highlights

1. Data Command

Nvaigate GA4 for high impact metrics that truly drive growth.

2. Visual Intelligence

Spot business trend and red flags in 10 secs. 

3. AI Reporting

Automate your weekly analysis and spend more time on strategy.

4. AI Action Plans

Use AI to read your charts and suggest the next steps for growth.

5. Decision Clarity

Stop the guesswork by using real data to drive every business move.

 

Who Should Attend

This course is designed for marketing professionals and SME business owners looking to enhance their social media marketing skills:

1. Marketing Managers: Who need to track ROI and ad spend across multiple channels (Facebook, Instagram, Google, TikTok etc.) in one place.

2. Business Owners & Founders: Who need a “Cockpit View” of their company’s health without asking staff for reports.

3. Sales & Operations Managers: Who want to monitor team performance and revenue targets in real-time.

4. Non-Technical Professionals: Anyone who relies on Excel/Spreadsheets but wants a faster, automated, and more visual way to present data.

 

What You’ll Gain

By the end of this course, you will:

✔ Leverage AI to perform 10-second audits on your website and campaign health.

✔ Connect GA4 data to business goals for lead-gen and service-based models.

✔ Use AI to uncover hidden trends and generate weekly growth initiatives.

✔ Create dynamic Looker Studio reports that make complex data easy to digest.

✔ Apply your data insights to real-world business questions for instant impact.

 

Course Outline

Google Analytics 4 (GA4) Made Simple

  • Focus on what matters: Traffic Quality, Engagement, and Conversions
  • Translating GA4 insights into immediate business strategies
  • Avoiding common pitfalls and irrelevant metrics that waste time
  • GA4 Audit (Traffic Quality & Goal Tracking)
 

Visual Intelligence: The 10-Second Decision Audit with Looker Studio

  • Scorecards vs. Tables: Choosing the right visual for the right decision
  • Spotting trends: Distinguishing meaningful changes from noise
  • Filter-led discovery: Pinpointing opportunities using segments and date ranges
  • The 60-second “Red Flag” and “Golden Opportunity” audit
 

Instant AI Insight Reporting

  • AI-powered analysis: Automating performance analysis with AI-powered summaries
  • Automated opportunity discovery & actionable AI reporting
  • Cross-platform storytelling: Merge insights from multiple channels into a unified narrative
  • “Board-Ready” performance report using AI tools

 

Your Trainer

Terrence Chung – Digital Business Strategist
  • B. Eng. (Computer Engineering) Hons (NTU) 
  • ACLP Certified Trainer (SUSS) 
  • Master of Business Administration (MBA) 
  • Doctor of Business Administration (DBA, 2026) 
  • Member of Adult Education Network (IAL Singapore) 
  • ATD Certified in Virtual Training & Facilitation
  • NTU Singapore Guest Lecturer 
  • Ngee Ann Polytechnic Adjunct Lecturer 
  • Singapore Media Academy Adjunct Lecturer 
  • HRD Corp Accredited Trainer 
  • 14 Years in Digital Marketing Consultancy
 
 

Course Details

Duration: 1-Day Core Training

Time: 9.30 AM – 5.30 PM

Mode: Face-to-Face 

Location: Kuala Lumpur

Fees: RM 1,888 (100% HRDF Claimable)

Please contact us for group discounts.

(Inclusive of venue, tea breaks, buffet lunch, course materials and certificate)

 

Upcoming Sessions

29 April 2026 (Face To Face @ Kuala Lumpur) << Upcoming

Enrol Now

Secure Your Early Bird Discounts
RM 2988
  • Hands-On Learning: Apply AI tools in real-world scenarios.
  • Expert Guidance: Learn from seasoned professionals in AI.
  • Post-Course Support: Ongoing mentoring for further learning.
Early Bird

Easy Payment Available From RM 91.58/month via Credit Cards.

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