Display Advertising Masterclass

This course is for businesses and marketing professionals who need to drive massive traffics for their brand awareness or product promotions. This course covers both Google Display Ads and Video Ads and the accurate way to get massive yet targeted audience. 

Programme Details

This display advertising certification course is focusing on professional media buys on banner ads on Google Display Network (GDN) and YouTube. Many businesses are reluctant to utilise display ads because they face difficulty on creating banner graphics and videos etc. In this course, we will reveal the tips and tricks that can help you to quickly get results via massive traffics and impressions brought to you by display ads. 

Marketing executive, business development executive, sales professional, business owners and individual who aspire to become digital marketing professional. Display advertising is the largest channel that can reach ~90% of audience online via website, apps, and videos. Learners who enrol in SEM course should take this course as well to compliment their SEM campaign effectiveness. 

Section 1: How To Setup Display Campaign Correctly

Section 2: How To Select The Audience Based On Different Scenario

Section 3: How To Create Winning Display Ads

Section 4: How To Reach Desired Audience Using YouTube Ads

Section 5: How To Optimize Display Campaign For Lower Cost Per Click (CPC)

Section 6: How To Scale Your Display Ads Campaign

This certification course consist of 1 day (7 hours) of online course via Zoom. After the 1 day lesson of demonstration and skills practice, learner can apply what they learn instantly in their work and businesses. 

You will have deep understanding about how to leverage on massive display traffics that overlooked by many business to build massive awareness for your products, services, and brand. Display advertising, when done right, will bring you massive results that you might not be able to achieve in other non-mainstream traffic source. Massive traffics means massive awareness with potential massive revenue.  

The media buying skills you acquired from this course will allow you to qualify for many digital marketing positions, charge businesses who wish to outsource their media buys, or start your own business. 

Course Fees: RM 1,997
Early Bird: RM 997 (100%
HRDF Claimable) 

Terrence Chung | ACLP | MBA | HRD Corp Accredited

Terrence is a Digital Strategist graduated from Nanyang Technological University(NTU) with Honours Degree in Computer Engineering and holds an MBA. 

Specialising in omni-channel marketing and performance marketing, he is currently an advisor to agencies and businesses in various digital transformation aspects.

He is a digital marketing course instructor, keynote speaker, and business coach. He started training marketing professionals and business owners about effective digital marketing since 2012. He has since trained and coached thousand of individuals from various industries. He is an adjunct lecturer in tertiary institutions and also an ACLP certified Adult Educator of SkillsFuture Singapore Work-Study Programmes.

All courses will be delivered online via Zoom. Course materials and assignment will be uploaded to virtual classroom and learners can interact with the instructors and course mates via virtual classroom. 

Become A Certified Professional in Display Advertising

And Start Getting Massive Awareness