This course is for marketer and businesses who need to leverage on paid search traffics (Google Search Ads). In this course, industry practitioner with decades of paid search experience will share with you the DOs and DO NOTs in SEM that could save you from wasting thousands of marketing dollars in making mistakes that commonly faced by marketers. This is the course you should go for positive ROI in SEM.
This course provides an in-depth understanding of search engine marketing (Google Paid Search) and how to launch winning campaigns with consideration of business sense and best practices. You will experience hands-on practice with real life case.
This course will also sharpen your skillset in improving your campaign quality score and to optimize marketing budget spent on search engine marketing campaigns.
Marketing executive, business development executive, sales professional, business owners and individual who aspire to become digital marketing professional. Search engine marketing (SEM) skill is one of the most wanted skills as well for many marketing positions. If you wish to advance your career in marketing, it is very advantageous for mastering SEM skills.
Section 1: How To Uncover The Search Demands Using Big Data
Section 2: How To Leverage On Competitor Intelligence
Section 3: How To Instruct Search Engine To Show Your Ads Only For Right Audience
Section 4: How To Get Good Traffics Using Low Cost Per Click (CPC)
Section 5: How To Setup The Campaign Right From The Very Beginning
Section 6: How to Scale Your Paid Search Campaign
This certificate course consist of 1 day (7 hours) of online course via Zoom. After the 1 day lesson of demonstration and skills practice, learner can apply what they learn instantly in their work and business.
You will be able to plan and execute an effective paid search campaign. With the strong knowledge of SEM, you will be able to evaluate competitors campaign, auditing your client campaign, and more importantly, become a qualified media buyer that can turn a campaign profitable.
Course Fees: RM 1,997
Early Bird: RM 997 (100%
HRDF Claimable)
Terrence Chung | ACLP | MBA | HRD Corp Accredited
Terrence is a Digital Strategist graduated from Nanyang Technological University(NTU) with Honours Degree in Computer Engineering and holds an MBA.
Specialising in omni-channel marketing and performance marketing, he is currently an advisor to agencies and businesses in various digital transformation aspects.
He is a digital marketing course instructor, keynote speaker, and business coach. He started training marketing professionals and business owners about effective digital marketing since 2012. He has since trained and coached thousand of individuals from various industries. He is an adjunct lecturer in tertiary institutions and also an ACLP certified Adult Educator of SkillsFuture Singapore Work-Study Programmes.
All courses will be delivered online via Zoom. Course materials and assignment will be uploaded to virtual classroom and learners can interact with the instructors and course mates via virtual classroom.
And Start Having Profitable Campaign