Web Analytics & Reporting Masterclass

After you have learnt social media marketing, SEO, SEM, media buying from various traffics source, what’s next? This course will demonstrate the use of Google Analytics to gain useful insights to discover your visitors’ needs and wants, get a good overview of which specific social media channels or paid campaigns did your visitors know about your product and services, know the amount of time spent on your website before your visitors finally left your site or successfully become your leads or customers. 

  • 1 Day
  • 100% Online
  • RM 997

Programme Details

This course aim to transfer you the skill of using Google Analytics to find out the story behind the users behaviours that could multiply your success in getting more leads and more sales. You will learn essential technique to improve your current marketing strategy, establish key performance indices (KPI) for ROI tracking and ultimately, improve your revenue.

The course will be useful for professionals who have a basic understanding of digital marketing, social media marketing, media buying and how digital marketing campaign works but would like to explore the data capability in Google Analytics. It is also useful for business who want to improve their ecommerce revenue.

Section 1: How To Setup Google Analytics

Section 2: How To Integrate Pixels From Different Source Using GTM

Section 3: How To Set Your Conversion Goals

Section 4: How To Interpret Collected Data For Strategy Realignment

Section 5: How To Generate Report From Google Analytics To Meet Specific Objectives

This certification course consist of 1 day (7 hours) of online course via Zoom. After the lesson of demonstration and skills practice, learner will apply what they learn instantly to setup their own website analytics and able to read the story behind the numbers. 

You will acquire the skills to help any business to setup their Google Analytics professionally, read the story behind the numbers, and utilise the data to improve your business performance.  

Course Fees: RM 1,997
Early Bird: RM 997 (100%
HRDF Claimable) 

Eddie Loke

Eddie is graduated from Multimedia University (MMU) with First Class Honours Degree
in Computer Engineering. He is currently a digital marketing catalyst and entrepreneur for several local businesses particularly in O2O (offline to online) since 2010.

Eddie is a certified professional in both Google Analytics and Conversion Optimization. With his vast experience in advanced analytical reporting and big data mining, he helps business owners and corporates by creating solutions in data simplification and data intelligence for key decisions making.

All courses will be delivered online via Zoom. Course materials and assignment will be uploaded to virtual classroom and learners can interact with the instructors and course mates via virtual classroom. 

Click here to speak to our course consultant directly.

Become A Certified Professional in Web Analytics & Reporting

And Start Scaling Online Revenue Using Big Data!