Search Engine Marketing Professional Certificate Course is designed for marketing professional, business owners & graduates  to acquire the skills of SEM & SEO from complete beginner to working professional. With the aid of live case studies, this course provides participants with the latest updated SEM/SEO knowledge, strategies and skills.

This 2 days intensive SEM/SEO course covers important aspects of SEM/SEO, from identifying business opportunities using consumer data, targeting strategies, bidding strategies, user-focus targeting, search engine data acquisition, competitive analysis to website structure, content creation, on-page optimization, off-page optimization, local SEO, professional tools and more.

No prior experience in SEM/SEO is needed to attend this training course.

What Can You Expect From This Course

  • Trainers who are industrial practitioners who has enormous of practical experiences in SEM/SEO
  • Proven media buying method in paid search and display that works
  • Proven SEO method that works
  • Solid SEO knowledge that never expires even with the disruption of algorithm updates
  • Real SEM/SEO case studies used for discussions in class
  • Get burning questions about SEM/SEO of your business addressed
SEO&SEM Course

Course Content

Instrutor’s Profile

Terrence Chung

Terrence graduated with an Honours Degree in Engineering (Computer Engineering) from Nanyang Technological University (NTU). He is certified in advanced search engine marketing and as a Google Ads qualified professional.

HRDF certified trainer, and digital marketing learning course designer, specializing in digital marketing related courses and public programme design for marketing professionals.

Terrence has trained thousands of Marketing Professionals from corporate, institute of higher learning, and non-profit organization such as 20th Century Fox, Huawei, Bosch, AIG, EcoWorld, Manulife, Honda, Sime Darby, Danone, Eu Yan Sang, Ajinomoto, Dominos, Hitachi, Sunway University, Asian Institute of Finance, Hyundai, Columbia Asia, Karex, ebay etc.

On top of being Advisors to digital marketing agencies and corporate organizations, Terrence is also currently occupied being the adjunct lecturer and guest lecturer for digital marketing related training courses done in schools like Nanyang Technological University, Ngee Ann Polytechnics, Singapore Media Academy, etc.

Recently, Terrence is involved in SkillsFuture Singapore Work-Study Certificate in Digital Marketing & Branding. This programme equip fresh graduates and mid-career individuals with the relevant job-role specific behavioural, mind-set and technical skills in sectors with acute digital demand.

Organizations Who Attended AWA Digital Marketing Training

digital marketing company malaysia

What Our Past Participants Have To Say

Very insightful as we can give clearer instruction to our digital agency and we learn useful tricks when doing the media buy ourselves.

Jessica, Twentieth Century Fox Film
This course share with me many things can be done on Facebook & Google Search at a fraction of the cost that has been spent via agencies. Learnt many rules of digital marketing & how to bend but not break them
Shyuan, MAXIS

I did not have a clear understand of the scope of being in Digital Marketing. This 2-day class has put that altogether and gave me an idea of where I want to head in this field.

Wai Hoe, AmAssurance

I gained practical guide, tips & tricks for me to immediately apply onto my work. Overall, I will highly recommend this course to my friend. Well done and thank you.

Cevine, Infinite Data

This course share me a lot knowledge about Facebook marketing and SEO. I trust I can get more conversion after this. Highly recommend for others. Thanks.

Sui Chin, HiStyle

Very Beneficial. Learned a lot and very applicable to my current job.

Sumathi Thananayagam, ASTRO

A better of understanding on Digital Marketing. Now I know we can implement digital marketing ourselves, even without going through vendors, or at least being more knowledgeable while working with any to ensure we maximize our marketing budget.

Greg Lee, ECnet (M) Sdn Bhd

Got some good info about Facebook marketing & SEM. Especially found the SEO parts useful. I’m more of an editorial person than marketer, so I found the marketing aspect of the course a good learning experience. Thank you!

Syazana, Mongoose Publishing

This is very effective course, it cover alot Google Adwords, SEO, Facebook ads feature. I have a clearer picture on how do these site are working. and the best part of the class is, you guys have cover alot real case studies, and it is extremely useful for us to know what to do, and what feature will helps us to drive the maximum benefit.

MeiYee, XOX


Durations: 4 days (9.30 am – 5.30 pm)
Venue: Zoom (Online)
Course Fees (HRDF Claimable)
Full Fee: RM 5200.00
Limited Time Offer: RM 3499.00 (Before 31st Oct)

As seats are limited, please take note that registrations are accepted based on 1st come 1st serve basis. AWA reserved the rights to end the registration earlier without prior notice should the seats have been filled up.

Register Yourself/Your Particpants Now